GetResponse Summary

Now Includes Funnels!

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  • Industry recognized for deliverability
  • Market tested longevity of the service
  • Intuitive User Interface 
  • Competitive Additional Features


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Summary

GetResponse is another industry favorite, and it's duration in the market is evidence.  However, similar to Aweber, this service is starting to fall behind in some rather significant ways.


The price is the most obvious short coming, but currently deliverability is of questions as well. That's a huge concern because deliverability is rather crucial to the success of an email marketing service.


A major positive for GetResponse is that they have begun incorporating some significant Additional Features, which include Landing Pages and even a Funnel Builder.  

GetResponse is still a bit behind the times when it comes to pricing.  Close on the heels of Aweber​​​​​​​, GetResponse comes in slightly lower at $45 a month.

Pricing

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There is just no getting around this pricing being an issue.  MailingBoss and Mailerlite are both at or below $30 a month for the same subscriber count, pointing to GetResponse now being overpriced.


Though they now provide very nice Additional Features (like a funnel builder), when compared to MailingBoss as a component of the Builderall platform, GetResponse​​​​​​​ still lags considerably in cost.


You simply don't get the value that you do from MailingBoss.

Deliverability is where this GetResponse review really goes up in flames.  Unlike other services tested, for some very odd and suspicious reason, GetResponse will not allow you to test deliverability with email addresses you do not own yourself. 


This effectively prevents you from testing deliverability with any unbiased third party.  See support screenshot to the left.


Why would they want to do that?  There are two possible reasons.  Perhaps they were worried their service could be leveraged for spamming, but that seems very unlikely since they are already and email marketing service.  Which leaves the more concerning possibility of not wanting their deliverability to be scrutinized.  


This raises significant concerns over actual deliverability and should serve as a very severe red flag.

Deliverability

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External testing disallowed

We were not overly impressed with support.  Granted we didnt need much interaction with the support staff since the interface was pretty easy to get around.  


But when we did interact with support, the overall knowledge and experience looked to be lacking.  For instance, in the previously mentioned deliverability testing request, we had to repeatedly clarify what we were attempting to do, before blunty asking the same question twice, to get a concise answer.  Before getting the actual answer to our question, we had to go back and forth a few times, and were met with what felt like annoyance and condescension.


It is likely you will be able to figure out what you need to do with GetResponse, but if you have to go to support, then you may be in for some frustration.

Support

We were pleasantly surprised to hear that GetResponse was adding new tools to the service.  Especially funnel building. 


This looks to be a clear and direct response to newcomers like MailingBoss (Builderall) and the flow of customers away from established servicse like GetResponse and Aweber toward the new robust and exansive platforms (MailingBoss).


The funnel building tool still needs some work, but it's clearly a step in the right direction.  If GetResponse can continue expanding in this way, they will likely be able to recapture some customers and stay afloat in the market space.


We see this as a very addition to the service, and a sign that GetResponse is heading in the right direction.

Additional Features

  • Industry recognized for deliverability
  • User Interface was very intuitive for us
  • Support is very effective, albeit a little slower than some competitors

Pros

  • Pricing is not keeping pace with market and is now looking a bit too high
  • Lack of trust in deliverability is a significant con


Cons

Having been paying customers in the past, we really wanted GetResponse to do better than they did.


Pricing is too high and is something that cannot be overlooked.  But not being able to test deliverability was a deal breaker for us.  


If they do not trust the results from external third parties, that begs the question "why"?  And the possible answers that arise are in no way positive or comforting.


On a positive note, though, the inclusion of new features, like a funnel builder, may be a sign that GetResponse is going to launch back at new powerhouse competitors like MailingBoss, with a vengeance.  Keep a close eye on GetResponse in the future, they may be worth revisiting shortly.

Conclusion

GetResponse boasts another one of the very intuitive User Interfaces.


We did not have much of an issue finding our way around the platform, or setting up and configuring the service.  This is a huge positive as it reduces the learning curve for most users, letting them get up and running rather rapidly.


The funnel building portion was rather new at the time of the review and had a few 'gotchas', but we fully expect that issues will be ironed out rapidly and that the Additional Features will be just as smooth and comfortable to use as the pre-existing interface used for email marketing campaigns and their associated management.


User  Interface

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SCORE 7.8

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8/10

Pricing or Cost Per Subscriber

5/10

Deliverability*

8/10

9/10

User Interface

Support

9/10

*See Deliverability Section

Additional Features